+44 (0) 03333 448 481 info@newleague.co.uk

We are


nursery & children’s product specialists

We’re a different kind of consultancy.

UK-based, but with a world view and extensive international experience, we offer a combination of specialist product knowledge, sales success and marketing innovation combined in one unique consultancy covering Nursery and Childrens’ products.

  • Design & Manufacturing
  • Logistics & Sales
  • Marketing & Advertising

Contact us to find out how we can put our experience and knowledge to work for you.



New League Marketing is a Registered Trade Mark No. 03316244

What we do

We are specialists in manufacturing, product development and marketing for specific sectors, worldwide. This includes pre-school products, nursery ride-ons and inflatable products for the nursery market.

Product Development

Our manufacturing expertise allows us to develop products from an idea to a factory-ready specification.


Safety Testing

Many years’ experience testing our own products gives us unrivalled experience when it comes to advising you on yours. 


Business Strategy

We have many years experience in our specialist sectors – all of which is now available to you!


Sales & Sell-in

We’ve dealt with some of the biggest retailers in the world. As a result we can assist you with your sales and sell-in, world-wide.



Marketing Strategy

Our international experience will ensure effective visibility for your products at a cost-effective budget.


Advertising & Social Media

We can recommend and carry out campaigns using traditional and social media – whatever works for your product.


Stroll'n'Go is our latest product! Have a look at the site here:


Generating New Ideas for KIds’ products.

Because we try to be thoughtful and caring people, we believe our own products and the products we work on for our Clients should reflect this ethos. But don’t think of us as stuffy or holier-than-thou … We love having a great time doing it!

Products launched since 1998

Trade customers in regular contact

new development Projects underway

(and counting) bad jokes told by Malcolm Evans


Malcolm Evans

Malcolm Evans

Managing Director


With over 35 years’ industry background spanning Pedigree Dolls, Superjouet, Smoby, Berchet, Vivi Bikes of Italy and most recently Kids@Play which he sold in 2017, Malcolm has a comprehensive knowledge of the market. In a career that has covered product development and planning, safety testing, logistics, sales and management he has unrivalled experience in the sector. Now with New League Marketing, that experience is available on an ad hoc basis to clients worldwide for them to tap into at any stage of their products’ lifecycle.  


+44 (0) 7771 515211

Ian Sandall

Ian Sandall

Creative Director


Ian has worked with Malcolm for many years, producing and directing TV commercials and videos as well as running marketing campaigns for most of the brands Malcolm’s worked with. An accomplished marketer and film-maker he works all over the UK and abroad. Recent clients have included Amazon Asia, MINI, Davies Paints and Altura Learning. His insight and knowledge of the current marketing scene is now available to all New League’s clients worldwide.



+44 (0)7831 255410

Why we are different

Let’s be honest here. Neither of New League’s principals are the first flush of youth. 

But the advantage to our Clients is that we’ve probably ‘been there, done that, got the T-shirt’.   So whatever your project, no matter how crazy your idea might seem, we’ve probably travelled this road before – or one very much like it. We’ll be able to get behind it and work with you. 

Find out more below.


What they say about us …

“Malcolm is one of the best businessmen I have ever met with a very supportive, helpful and kind disposition. His intelligence is only matched by his wonderful humour!  I would have no hesitation in recommending Malcolm to anyone who wishes to do business with him!”

Stephen D Reardon

Managing Director, Global Brand Network Ltd

“Ian is an expert in his field and is able to adapt and apply his skillsacross multiple business disciplines. I have valued his perspectiveand insight and he has delivered exceptional results. I would not hesitate to call upon his skills again.”

Bernard Page

Marketing Consultant & Digital Educator

“I’ve known Malcs forever and he’s always been the ultimate professional – so knowledgeable, focussed, fair and passionate about product & getting things right first time.  I have thoroughly enjoyed every minute of working with him.”

Wendy Munt

Brand Licensing & Retailing Consultant

“Ian is as enthusiastic about his craft now as when we first worked together many years ago. He is a creative writer, director and producer – always eager to embrace new techniques and push the boat out well beyond arm’s length.”

Stuart Bourne

Partner, Stalwart Films

Let's Start Something new
how can we help?

Please get in touch with us. We'll be happy to discuss your ideas and if you want to take it further you'll find us easy to work with and our services cost-effective
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